How Programmatic Advertising Works in Performance MarketingProgrammatic ads are powered by data, which can improve targeting and enhance campaign performance. Combining first-party data, which comes directly from customers, with third-party data, can expand reach and identify lookalike audiences.When implementing programmatic ads, it’s important

How Programmatic Advertising Works in Performance MarketingProgrammatic ads are powered by data, which can improve targeting and enhance campaign performance. Combining first-party data, which comes directly from customers, with third-party data, can expand reach and identify lookalike audiences.When implementing programmatic ads, it’s important